Category: Marketing

When you think of “sales,” what comes to mind? Sleazy tactics? Pushy personalities? Daniel H. Pink challenges those tired stereotypes in To Sell Is Human,

In today’s fast-paced business environment, crafting an effective marketing strategy can seem daunting. Allan Dib’s The 1-Page Marketing Plan offers a simplified yet powerful framework

Overview Lean Marketing by Allan Dib is a tactical follow-up to his bestseller The 1-Page Marketing Plan. While the first book was about developing a

By Marty Neumeier | 2nd Edition – Summary Introduction: What Is a Brand, Really? Marty Neumeier’s The Brand Gap is a punchy, visual, and deceptively

In “This is Marketing,” Seth Godin shares his insights on the ever-evolving world of marketing and how to navigate it effectively. The book offers valuable